Investigating The Role of Blockchain Technology in Digital Marketing: Opportunities and Challenges

Abstract

The term "block chain" comes from the fact that it has extended to many different businesses and divisions. The exchanges are verified by customers of the company by answering a numerical question about how the information is stored in blocks that are connected to a chain. A creative solution to computerised showcasing that makes use of block chain innovation is block chain marketing. Exchanges are safe, simple, and unchangeable because to a transmitted information base known as a block chain. These organisations may lack the basic expertise, resources, and time necessary to provide comprehensive support. It suggests that they are unable to control the content of their messages, which is why so many organisations lose money on these marketing campaigns. This is addressed by block chain innovation, which gives businesses direct access to their customers by avoiding social media platforms like Facebook and Instagram. There are certain advantages and opportunities to showcase blockchain innovation. Blockchain technology has the potential to improve transparency, reduce deception, and provide unquestionable information in advertising. Processes can be streamlined by astute agreements, and decentralised phases may help sponsors and customers gain even more trust. In general, blockchain may be able to improve aspects of exhibiting by promoting accountability and security. The goal of blockchain research in digital marketing is to investigate how it affects customer behavior. Despite their continued relevance, traditional marketing strategies are becoming less dynamic in the face of the swift advancement of digital technology. In order to give a thorough grasp of this new industry, this study aims to shed light on the various facets of blockchain digital marketing and how it affects customer behavior.