Competitive Advantage Based on New Product Development

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Hamid Reza Vazirzanjani and Alireza Hooshmand


Product development generally all activities that aim to improve or innovate products available Or new product is the basis of survival and success in all companies and is a key source of innovation in industry. Despite the fact that the process of developing and introducing new products most important processes in many organizations. New product development activities aimed at improving the general name or invent a new product or service is. People with different backgrounds and skills involved in this process: mechanical engineers, marketers, financial managers, planners and so on. The ultimate goal of developing new products, creating value through services or products. In this article we have tried An explanation of the integration of IT and guidelines in this regard will be To enable organizations to the device architecture and new product development And to gain competitive advantage.

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