The Contributions of Strategic Knowledge Partnerships in Enhancing Knowledge Marketing: A Case Study at the University of Mosul

Abstract

Universities are markets of knowledge; they are social organizations that are influenced by society and, in turn, influence it, as they are products of society and tools for creating scientific, technical, professional, and political leadership, responsible for driving change and progress. Thus, they open their doors to everyone, allowing them to find knowledge, culture, and scientific solutions to problems within their halls. One way to open these doors is through establishing knowledge partnerships, which enhances their performance quality first, strengthens their relationships with other parties second, and activates the marketing of their knowledge to beneficiaries in particular and society in general, as it is one of their most valuable assets third. Hence, the problem of the study emerges, represented by a number of theoretical and practical questions. The study aims to answer these questions by clarifying the intellectual implications, as it is considered one of the important topics in the Iraqi environment. Therefore, correlation and influence relationships were tested using statistical programs (SPSS) and (Amos). The study was conducted on a purposive sample of (administrative leaders and senior academic ranks), which was set at (262) individuals, using a checklist as the primary tool for collecting data and information from the study sample. The study reached a number of conclusions, based on which the researcher proposed important recommendations for the organization under investigation.