The Effect of Internal Marketing on Organizational Strategic Performance in Selected University Centers in Tehran Province

Abstract

Today, in all organizations and service organizations retain and attract key customers in order to improve organizational performance depends on internal marketing organization. This descriptive study was conducted survey the population of the research staff of the universities in Tehran has formed. Size schema determined according to Cochran formula and random sampling method. The results showed that the four components of organizational strategic performance management in universities are evaluated in a better position And between some aspects of organizational strategic performance management and internal marketing and there is a significant positive relationship