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Modern tourism strategies relate to implementing new and effective methods to attract international tourists and promote sustainable growth in the tourism industry. These strategies include the use of modern technology, the development of unique and different tourist experiences, the preservation of local culture and the natural environment, and the directing of efforts towards emerging markets. It also contributes to achieving economic growth, providing job opportunities, and promoting cultural exchange and international cooperation. It is important that these strategies are compatible with the concept of sustainable development, in which the environment, culture and human heritage are preserved, sustainable job opportunities are created and cooperation between stakeholders is enhanced. in general. It can be said that modern tourism strategies have a significant impact on revitalizing international tourism and achieving sustainable growth in this sector, and are necessary to meet the needs of tourists, improve their experience, and make tourist sites more attractive and competitive at the global level. It also aims to reduce the negative effects of tourism on the environment, culture and societies. Addition to Today’s travelers is increasingly aware of their environmental footprint as they seek places that prioritize sustainability. By implementing practices such as eco-friendly accommodations, responsible wildlife tourism, and community tourism initiatives these sites can attract environmentally conscious travelers. Sustainable tourism strategies not only help preserve natural and cultural resources, but also enhance the reputation of a tourist site and attract a wider audience. Digital marketing and technology play an important role in stimulating international tourism. With the widespread use of the internet and social media, tourism spots can reach a global audience and showcase their unique offerings. Online travel agencies and social media websites and platforms enable travelers to search, plan and book their trips with ease. Moreover, technologies such as virtual reality and augmented reality provide immersive previews of tourist sites, allowing travelers to experience a place before they arrive. These digital strategies have proven highly effective in inspiring and seducing international tourists.