Investigation and Analysis of the Reasons for Indigenous Bandari girls' Reluctance to Wear Local Bandari Clothes Using the TOPSIS Technique

Abstract

One of the most important components related to the identity of the people of the community is the type
of clothing they wear. The common clothing in each region represents the culture of that region and is
thus an appropriate topic to discuss the cultural aspects of that region. However, today's girls are not
interested in indigenous and local clothing of their habitats. This is why the present paper has sought,
using the multi-criteria decision-making technique, to analyze the reasons why indigenous Bandari girls
have no tendency to wear their local clothes. To achieve this aim, we have initially identified the most
common causes using field studies and a researcher-made questionnaire with 20 reasons. After collecting
the required data, we analyzed them using the TOPSIS Technique and Pareto Law. The results of the
research show that the most important reasons include "High cost of buying and sewing local clothes",
"Disproportion of some local clothes with climatic conditions", "Lack of adequate support of local clothes
by investors and producers", and "The local Bandari clothes' not having variety and attractiveness for the
youth".