Role of Talent Management in Career Development of Generation Z: A Case Study of a Telecommunication Firm

Abstract

Business world began to realize that humans have such a place above other production factors; even more
the most important value. In such an environment where changes occur so fast and competition increase,
companies having broader visions in effort of placing a pioneer and proactive position regarding to
competitors, try to meet the expectations and needs of the employees, especially who are talented as to
make difference and add value to the company and scarce as other functional resources, to attract and
retain them. On the other side, the latest internal customers of the companies, generation z, who are
capable of improving themselves due to technological developments and have radical changes in career
intelligence such as boundless career and weak organizational commitment are starting to fill the places
of the qualified enough but to retire soon-employees. When the career related changes occurred in
employees and the wishes of the companies are considered, the other side of the medallion that is
employer part should be changed also by leaving the traditional human resource management and choose
talent management practices. In this research by the aim of deep understanding from discovering the
possible advantages of talent management in career development process of generation z, case study
method is practiced with a company by interview and document review techniques.