Volume 4, Issue 1, January-March 2017

SNO ARTICLE TITLE (ISSN 2454-2768) FILE PAGE NO
1 Examining brand equity from triadic perceptions such as managerial and contact personnel and customer in creating a brand in banking industry

Hosein Vazifehdust, Keyhan Kia

1-13
2 Investigating the impact of applying information technology (IT) in gaining competitive advantage in Green Planet Pardis Industrial Computer Company

 Hadiseh Daneshgar Rad

14-34
3 Job Scheduling and Reduce Cycle Time for Production using a Genetic Algorithm

Abdullah Ahmadi, Kamalledin Rahmani 

35-49
4 Image Management of the hotel: a complementary approach between intangible and tangible resources

 Dayana Duffus Miranda,  Roberto Carmelo Pons García

50-62
5 Promoting Entrepreneurship by Using Social Capital Accumulation and Knowledge Management

Vahide Shirmohammadi, Hassan Dehghan Dehnavi

63-74
6 The effect of hard and soft corporate identity & corporate performance on sustainability with an emphasis on the mediating role of innovation strategies (The National Company for distribution of petroleum products in Zanjan Province)

Yadollah Khodaverdi, Babak Abazarnezhad   

75-89
7 Feasibility of agricultural products export management in Mazandaran Province using the SWOT technique

Hamed Fazeli Kebria

90-95
8 Intellectual Capital and Business Performance

Dr. S. P. Singh, Priya Singh

96-101
9 Antecedents and Consequences of Facebook Addiction among Undergraduate Students: Preliminary Results from an Interview Study

T. Ramayah, Jasmine Yeap Ai Leen, Noor Hazlina Ahmad & Hasliza Abdul Halim

102-110
10 InvestigationaAnd Identification of Factors Affecting the Open Innovation and Prioritize These Factors Using Fuzzy Hierarchical Analysis (Case Study: Digikala Online Store)

Elham Mohseni, Farnaz Izadbin

111-120