Volume 4, Issue 3, July-September2017

SNO ARTICLE TITLE (ISSN 2454-2768) FILE PAGE NO
1 Model for entrepreneurial strategy in industrial units (Case Study: Qom province’s industrial plants)

Ebrahim Shobeiri, Ali Asghar Eivazi

1-23
2 Customer Service Staff and Its Impact on Satisfaction, Commitment and Maintain Insurance Customers in Mazandaran, Iran

 Saeed Emamgholizadeh, Mohammad Hamid Ijazi, Ahmad Jafari, Samereh Akbarpour, Vahid Abbasnia Marzooni

24-32
3 The impact of social networks on advertising and marketing, with an emphasis on price cuts

Mojtaba Ramazani, Mehdi Taghavi, Soheila Niknafs

33-37
4 The relationship between the perceived value and satisfaction with the behavioral attitudes of the sport club customers

Zinat Nikaeen, Shahoo Zamani Dadaneh, Jamil Navkhasi, Mahsa Nematzadeh

38-46
5 The Effects of Variety Seeking, Brand Image and Social Self on Brand Love and Word of Mouth

 Leila Ghodratabadi, Maryam Taghizadeh

47-54
6 Evaluating business intelligence components in hospitality industry: a case study of Ferdowsi Hotel-Tehran

Hossein Bagh Sheikhi, Samira Mahdave,Somayeh Mahdave

55-72
7 Investigating the Role of Marketing Information System in Strategy Planning Process: a Case Study of Melli Bank Branches in Tehran Province

Boveiry Konari, B.

73-81
8 A Comprehensive Review of Brand Equity: Conceptualization, Origin and Evolution

Aadil Wani

82-91
9 Investigating the ways to increase the receipts in branches of Agricultural Bank of the province Kohgiluyeh and Boyerahmad (from the staff point of view)

Parvar Moradi, Yaghoub Ansari 

92-108
10 Innovation Performance among Bumiputera SMEs in Malaysia

Haniruzila Hanifah, Hasliza Abdul Halim, Noor Hazlina Ahmad

109-114