International Academic Journal of Psychology and Educational Studies

  • ISSN 0000-0000

Understanding the Innovation Culture among the Bottom of Pyramid’s SMEs: A Preliminary Study from Northern Malaysia

Hasliza Abdul Halim,Haniruzila Hanifah,Noor Hazlina Ahmad and T.Ramayah

Abstract: This paper aims at comprehending the perception of innovation culture among the Bottom of Pyramid (BOP) SMEs in their business operation. Converting the BOP into active entrepreneurs has become the agenda of the Malaysian government to eradicate the poverty by the year 2020. As such, this study is hoped to provide preliminary findings of understanding towards innovation culture among BOP entrepreneurs. A series of interview study was conducted with a sample of ten BOP entrepreneurs from Northern Region in Malaysia. In- depth, one-to-one interviews were conducted among them to probe into their outlook on this matter. The findings highlighted on the innovation culture among Bop entrepreneurs that nurtured the BOP SMEs to create new ventures, new insights and experiences towards innovation. In sum, this study generates agenda for researchers to reach more conclusive evidence about the concept of innovation culture among the BOP entrepreneurs in Malaysia

Keywords: Bottom-of Pyramid Entrepreneurs, Innovation Culture, Creative, Small and Medium Enterprise, Northern Region in Malaysia

Page: 40-44

DOI: 10.9756/IAJPES/V5I1/1810010

Volume 5, Issue 2, 2018