International Academic Journal of Business Management

  • ISSN 2454-2768

The study of factors influencing the use of small and medium enterprises, media advertising in Iran

Amir Hooshang Bahonar

Abstract: One of the main indicators of economic development is the increase in supply and demand in the country. Naturally, provided that the increase in advertising demand and production increase is also influenced. Especially the promotion of national media that one of the benefits of achieving a much wider audience All the promo tools including overseas Persian-language networks (satellite) industry. Considering the role and importance of the media In order to promote the activities of small and medium businesses Also according to the survey conducted by the researcher, According to statistics provided by the Radio and Television and the Ministry of Industry, Mine and Trade, decline in the use of media propaganda among small and medium businesses are in the past five years. This process can increase the side-cause problems and difficulties. Therefore, this research was carried out to the pathology of this situation and projection

Keywords: small and medium-sized businesses, the media, advertising effectiveness, tend to the media.

Page: 21-28

Volume 1, Issue 2, 2014