International Academic Journal of Accounting and Financial Management

  • ISSN 2454-2350

A study on effect of internet and quasi-internet services on behavioral consequences of consumer (case study: MCI Communications Corp. in Sari)

Amir Ebrahim Pour Azad Bani and Ali Mahdi zadeh Ashrafi

Abstract: The present research intends to examine effect of internet and quasi-internet services on behavioral consequences of consumer in MCI Communications Corp. in Sari. In doing so, 192 customers who referred to this corporation were considered as sample group. E-commerce and consumer’s behavior researcher-made questionnaire was used to collect data. Validity of questionnaire was confirmed using validity of judgment by the professors and the reliability was obtained via Cronbach's alpha coefficient (0.84). data analysis was made using Kolmogorov–Smirnov test, Binominal Test, Friedman ANOVA, chi-square test; value of variables was determined using Chvprvf Friedman test via software SPSS-20. Results indicated that all the factors related to internet and quasi-internet services affect behavioral consequences of consumer except for the second, third, eighth and ninth secondary hypotheses.

Keywords: e-commerce, consumer’s behavior, consumer’s satisfaction, consumer’s loyalty, consumer’s trust

Page: 1-18

Volume 2, Issue 2, 2015