MOHAMMADIAN, Mahmoud; MAKHANI, Iman. RFM-Based customer segmentation as an elaborative analytical tool for enriching the creation of sales and trade marketing strategies. International Academic Journal of Accounting and Financial Management, [S. l.], v. 6, n. 1, p. 102–116, 2019. DOI: 10.9756/IAJAFM/V6I1/1910009. Disponível em: https://iaiest.com/iaj/index.php/IAJAFM/article/view/IAJAFM1910009. Acesso em: 28 oct. 2026.