Talib, A. H., Talib, T. H., & Talib, A. H. (2018). The Role of Tourist Marketing Mix in Enhancing the Mental Image of the Organization to the Customer - A Survey Study on the Employees of Travel and Tourism Firms in Babylon Province. International Academic Journal of Business Management, 5(2), 45-63. https://doi.org/10.9756/IAJBM/V5I2/1810020