IQBAL, Qaisar; HASSAN, Siti Hasnah. A Dyadic Analysis of Salespersons and Customers in Banking Sector: Humor Usage, Word of Mouth and Expectation of Continuity. International Academic Journal of Business Management, [S. l.], v. 6, n. 1, p. 202–213, 2019. DOI: 10.9756/IAJBM/V6I1/1910022. Disponível em: https://iaiest.com/iaj/index.php/IAJBM/article/view/IAJBM1910022. Acesso em: 7 oct. 2026.