WANI, Aadil. A Comprehensive Review of Brand Equity: Conceptualization, Origin and Evolution. International Academic Journal of Business Management, [S. l.], v. 4, n. 1, p. 185–194, 2017. Disponível em: https://iaiest.com/iaj/index.php/IAJBM/article/view/IAJBM1710016. Acesso em: 6 oct. 2026.