YOGANANDHAM, G.; JAYENDIRA SANKAR, P. Impact of Diversification Strategy of FMCG Companies in Indian Rural Market. International Academic Journal of Business Management, [S. l.], v. 3, n. 1, p. 240–244, 2016. Disponível em: https://iaiest.com/iaj/index.php/IAJBM/article/view/342. Acesso em: 28 oct. 2026.