GHAREHBIGLO, Hussein; ABCHAR, Behjat; YAVARI, Ali. Evaluation of Mediation Effect of Loyalty to the Brand on Formation of Brand Equity in the Dairy Industry. International Academic Journal of Business Management, [S. l.], v. 3, n. 1, p. 94–106, 2016. Disponível em: https://iaiest.com/iaj/index.php/IAJBM/article/view/IAJBM1610010. Acesso em: 28 oct. 2026.