AHMADI, Mehrdad. Designing a model for television audience loyalty (Case Study: Islamic Republic of Iran Broadcasting). International Academic Journal of Business Management, [S. l.], v. 3, n. 2, p. 169–184, 2016. Disponível em: https://iaiest.com/iaj/index.php/IAJBM/article/view/IAJBM1610042. Acesso em: 4 oct. 2026.