Abazarnezhad, Babak, and Yadollah Khodaverdi. “The Effect of Hard and Soft Corporate Identity & Corporate Performance on Sustainability With an Emphasis on the Mediating Role of Innovation Strategies (The National Company for Distribution of Petroleum Products in Zanjan Province)”. International Academic Journal of Business Management, vol. 4, no. 1, June 2017, pp. 75-89, https://iaiest.com/iaj/index.php/IAJBM/article/view/IAJBM1710006.