Johara, Fatema, Sofri Bin Yahya, and Shehnaz Tehseen. “Employee Retention, Market Orientation, and Organizational Performance – An Empirical Study”. International Academic Journal of Business Management 6, no. 1 (June 18, 2019): 314–325. Accessed October 27, 2026. https://iaiest.com/iaj/index.php/IAJBM/article/view/IAJBM1910032.