Memarian, Erfan, and Mohadeseh Falahian. “An Investigation of the Relationship Between Relationship Marketing and Supportive Marketing: A Study in Banking Industry”. International Academic Journal of Business Management 3, no. 1 (June 30, 2016): 156–165. Accessed October 27, 2026. https://iaiest.com/iaj/index.php/IAJBM/article/view/IAJBM1610017.