Memarian E, Falahian M. An Investigation of the relationship between Relationship Marketing and Supportive Marketing: A Study in Banking Industry. IAJBM [Internet]. 2016 Jun. 30 [cited 2026 Oct. 27];3(1):156-65. Available from: https://iaiest.com/iaj/index.php/IAJBM/article/view/IAJBM1610017