KLEIN, Doris; DECH, Stefan. The Role of Big Data Analytics in Enhancing Customer Relationship Management. International Academic Journal of Innovative Research, [S. l.], v. 11, n. 3, p. 27–33, 2024. DOI: 10.71086/IAJIR/V11I3/IAJIR1121. Disponível em: https://iaiest.com/iaj/index.php/IAJIR/article/view/IAJIR1121. Acesso em: 19 sep. 2026.