Ghodkea P, Thangaraja T, Goyal S, Swathi V, Hasan F, Dhabliya D. Behavioral Economics Approaches to Nudging Sustainable Consumer Choices in Retail Environments. IAJIR [Internet]. 2025 Dec. 30 [cited 2026 Sep. 19];12(4):77-83. Available from: https://iaiest.com/iaj/index.php/IAJIR/article/view/IAJIR1247