1.
Danaei H, Sourani HY. Evaluation brand equity from the customer perspective Based on Aaker’s Model (Case Study: Mellat Bank in Torbat-e-Jam). IAJOBHRM [Internet]. 2016 Dec. 30 [cited 2026 Oct. 12];3(2):8-14. Available from: https://iaiest.com/iaj/index.php/IAJOBHRM/article/view/IAJOBHRM1510009