Karunakaran, S. et al. 2025. Algorithmic Engineering and Data-Driven Business Marketing Strategies for Enhancing Technological Innovation and Market Competitiveness. International Academic Journal of Science and Engineering. 12, 4 (Dec. 2025), 224–236. DOI:https://doi.org/10.71086/IAJSE/V12I4/IAJSE1291.