Ramesh Reddy, D., David Winster Praveenraj, D., Chandramowleeswaran, G., Karnan, C., Vallikkannu, M., & Ganesa Murthy, A. (2025). IoT Behavioural Analytics for Retail Engagement. International Academic Journal of Science and Engineering, 12(4), 166-175. https://doi.org/10.71086/IAJSE/V12I4/IAJSE1286