KUMAR, Praveen; ARUNA, V.; PATHAMUTHU, P.; RAJAMANI, K. An Engineering Framework for Artificial Intelligence-Based Marketing Systems and Digital Consumer Engagement Models. International Academic Journal of Science and Engineering, [S. l.], v. 12, n. 3, p. 318–327, 2025. DOI: 10.71086/IAJSE/V12I3/IAJSE1268. Disponível em: https://iaiest.com/iaj/index.php/IAJSE/article/view/IAJSE1268. Acesso em: 6 nov. 2026.