REJO, T J; THIYAGARAJAN, R. Consumer Satisfaction and Viewing Behavior Across OTT Platforms and Movie Theatres: A Uses and Gratifications Perspective. International Academic Journal of Science and Engineering, [S. l.], v. 13, n. 1, p. 412–424, 2026. DOI: 10.71086/IAJSE/V13I1/IAJSE1339. Disponível em: https://iaiest.com/iaj/index.php/IAJSE/article/view/IAJSE1339. Acesso em: 6 nov. 2026.