[1]
M. Rajendran, A. Ganesan, and S. Banwar, “Behavioral Determinants of Sustainable Consumption and Financial Literacy among Urban Gen Z Consumers”, IAJSE, vol. 12, no. 3, pp. 307–317, Sep. 2025, doi: 10.71086/IAJSE/V12I3/IAJSE1267.