Karimova, Gulchehra, et al. “The Role of Demarketing Education in Mitigating Overtourism and Reshaping Traveler Motivations Toward Vulnerable Heritage Sites”. International Academic Journal of Science and Engineering, vol. 13, no. 2, June 2026, pp. 149-55, https://doi.org/10.71086/IAJSE/V13I2/IAJSE1361.