Karimova G, Qayumov B, Haydarova P, Yakubjonova S, Rakhmatova O, Mamaraimova R, et al. The Role of Demarketing Education in Mitigating Overtourism and Reshaping Traveler Motivations Toward Vulnerable Heritage Sites. IAJSE [Internet]. 2026 Jun. 30 [cited 2026 Oct. 19];13(2):149-55. Available from: https://iaiest.com/iaj/index.php/IAJSE/article/view/IAJSE1361