Marketing Communications and their Impact on Managing Crises in Tourist Destinations

Abstract

The research topic was chosen as a result of the importance of the topic of marketing communications in the marketing process and tourism organizations alike, and the research problem is focused on the philosophy and impact of marketing communications, its role in restoring tourist destinations during crises, and the research aims to know the relationship between marketing communications and tourist destinations and to know the constraints and problems that hinder organizations Tourism through the application of modern concepts of marketing communications during crises, and the research reached a set of conclusions and recommendations, the most important of which was that the rapid and transparent publication of accurate and available scientific information about the crisis can build public confidence and can be to adopt creative and innovative marketing communication activities and to choose appropriate and sufficient marketing communication tools. Crisis management has a great and successful influence.