Reliability of Knowledge Service Provider Attributes to Achieve Innovation in Green Products: An Analytical Study

Abstract

The current "study aimed to measure the reliability of knowledge service provider attributes of (Knowledge Embeddedness, knowledge distance) to achieve the innovation in green products of (Green Design, Green Operations) with a sample of employees of Al-Aitihad Industrial Company in Babylon Governorate, which included the study sample of the company's two employees (131) employees, Therefore, the problem of the study was formulated on the extent to which the characteristics of the knowledge provider to achieve innovation in green products in the research company. In order to achieve the study's objectives and indicate its problem, a hypothetical scheme was built to clarify the correlation and impact relationships between the study variables, and to elaborate on the formulation of special hypotheses measured in the statistical package of the program. (AMOS.V.27), also used a set of statistical methods of confirmatory working analysis, Cronbach's-alpha coefficient, and determination coefficient (R2), natural distribution of data, and descriptive statistics of computational medium and standard deviation, The results of the study showed the industrial company's awareness of the importance of attention to knowledge service provider attributes and innovation in green products to improve the performance of its work and preserve the environment. In addition to the company's interest in following environmental guidelines to instruct customers to pay attention to the environment and control the devices and tools that preserve the environment, as well as encouraging customers to take responsibility for their" actions.