M. A. K. Al-Afridawi and H. A. A. Rasool, “Reflecting Customer - Brand Identification on Customer’s Brand Passion: An Applied Study of Smartphone Brands in Iraq”, IAJSS, vol. 9, no. 2, pp. 111–118, Oct. 2022, doi: 10.9756/IAJSS/V9I2/IAJSS0920.