Presenting Business Model of Health Tourism Holdings in Iran

Abstract

Today using internet and business of this technology by companies has turned to a factor for gaining
competitive advantage in businesses. Hence, the research was conducted in order to present a model for
electronic business of health tourist holdings in Iran. Current research is an applied one which was
conducted on 2015-2016. Statistical society of the research is Iran`s hospitals. Tools for gathering data
was questionnaire for determining reliability of questionnaire using Cronbach alpha coefficient and
validity was more than 0/7. Therefore, credibility of the questionnaire can be approved. In order to
analyze data descriptive and inferential statistics were used and in order to analyze data, SPSS version 18
and Lisrel version 8 were applied. Research findings indicated that health tourism in Iran is in an
appropriate condition. Also holdings in Iran are in an appropriate condition. Hence, regression equitation
along with forecasting variable of economic control, provision chain integration, and innovation
significantly have an effect on selection of electronic business model in health tourism holdings. But
operational integrity and resourcing did not have an effect on selection of electronic business model in
health tourism holdings.