Factors Affecting Real People‟s Capital Attraction in Tehran Stock Exchange

Abstract

This study is on the factors influencing real people‟s capital attraction in Tehran Stock Exchange that in terms of the research aim is applicable. In this study, being effective factors such as the profitability of the investment in the stock, culturalism, advertising, reference groups, economic factors, political factors, brokerage operations and geographic location of stock about investments of real people attraction in Tehran Stock Exchange are investigated. This study was carried out using a questionnaire; validity and reliability were tested and with the sampling method and variance the numbers of 137 persons were chosen to fill out the questionnaire. Validity of the questionnaire initially calculated fractional and then the whole questionnaire through Cronbach's alpha. The results of research indices confirmatory factor analysis using LISREL software have shown model fit indices indicate that in terms of indices of proportionality and fitting the model is in good condition. To test the research hypotheses the average one-sample test was used and each of these assumptions have been investigated separately. At the end it appears that history of profitability, reference groups, geographical location, political factors and brokerage operations affect real people‟s capital attraction and economic factors, culture shareholders and advertisements have no effect on real people‟s capital attraction