SHAH, Neelam; VASUDEVAN, Rohit. Behavioral Economics and Its Impact on Consumer Decision-Making in Digital Markets. International Academic Journal of Innovative Research, [S. l.], v. 12, n. 1, p. 31–35, 2025. DOI: 10.71086/IAJIR/V12I1/IAJIR1206. Disponível em: https://iaiest.com/iaj/index.php/IAJIR/article/view/IAJIR1206. Acesso em: 21 oct. 2026.