Dynamic control of the organization strategic plan usingSWOT analysis and BSC balanced scorecard

Abstract

The issue of planning has been proposed in the form of different practices, attitudes, and approaches along with the changes in human societies and to meet the various needs. In strategic planning, goals, policies, and strategies of the organization are determined with regard to the ideals, fundamental missions and the governing values through determining the organization's internal strengths and weaknesses and threats and opportunities arising from environmental factors. However, in evolution of stages, planning undergoes changes and unforeseen influential factors. Inconsistency between strategic plans and today’s conditions and non-conformity to internal and external factors result in plan executors’ confusion and ultimately being away from goals and objectives. In long-term projects, time changes SWOT matrix input factors, i.e. organizations’ internal and environmental factors. Thus, to control such changes and to make logical decisions in the suggested model, change levels of opportunities, threats, strengths, and weaknesses were assessed in certain periods and organization’s total situation score was achieved. Implementation method of organization’s strategies were then evaluated using BSC model and based on control charts; comparing correlation coefficient of organization’s status quo and strategy implementation trend, conformity or non-conformity of executive programs to organization’s conditions and goals was specified and future status was predicted based on the past trend.