The Effects of Attitudes on Foreign Product Judgment among Malaysian Consumers

Abstract

This study examines the Malaysian consumers‟ attitudes towards foreign purchase products. More specifically, this study investigates the consumers‟ attitude whether they have the feeling of boycott, animosity, ethnocentrism, patriotism and worldmindedness towards foreign made products. It has examined how these constructs can affect the foreign product judgment. Only consumer worldmindedness has a positive effect on product judgment of foreign product.