Methods to Improve Customer Retention and Satisfaction Level to Build a Strong Brand

Abstract

Today, India being among the fastest emerging superpower and in the midst of an aggressive market has
given rise to a whole new concept called the Quality Living or Better Living. The case revolves around
the situation in which a budding organization in the red ocean market opts a different strategy of
providing hassle free experience to its customers rather than following the default marketing strategies.
Even after earning an asset of 1200+ customers within last 3 years, compromising on marketing expenses
has been the biggest hurdle for ABC Homes. Why is it still following the traditional marketing
techniques? Why has it not been able to adopt the Digital or Social Media Marketing? 500+ Premium
Priced Rooms, yet low on revenues? These are some of the questions that are underlying various
dimensions and will be explored within the below study.