Customers’ Satisfaction Level on the Utilization of Various Services of Private and Public Sector Banks in Ramanathapuram District

Abstract

Modern competitive environment necessitates the sustenance of quality service by banks, as any other
business organization to the customers not only for immediate success but also survival. The benefits of
quality service are manifold. The survival and success of a bank in the competitive banking environment
largely depends upon its ability to satisfy its customers. This paper aims to find and measure the level of
customer’s satisfaction in the study area. The higher the level of satisfaction the better it is for the
business. Banks both public and private are an important social institution which render financial services
to their customers.