Role of Social Responsibility in Company’s Neuromarketing: A Case Study in Iraqi General Company for Agricultural Supplies

Abstract

The research aims to enhance marketing capabilities of companies through their commitment to social responsibility, which will bring company many benefits, most notably application of neuromarketing, social responsibility in its economic, social and environmental dimensions with dependent variable of neuromarketing. A research reached a set of conclusions, the most prominent of which is that customers are involuntarily affected by company’s commitment to social responsibility, and therefore a company can use this in application of neuromarketing to ensure increased sales of its product mix and achieve high loyalty to existing customers in the markets