The Possibility of Developing the Performance of Green Products in the General Company for Electrical and Electronic Industries / Baghdad - Al-Waziriyah

Abstract

The problem of the study was the absence of a knowledge product about the development of the performance of green products in Iraqi companies or others, especially in the field of electrical and electronic industries, and this indicates the existence of a knowledge gap. The current study aims to test the possibility of developing the performance of green products in the company under study, as an attempt to fill the knowledge gap in explaining the nature of the relationship through a survey of the opinions of a group of individuals working in the company under study. To achieve this goal, the current study concluded that developing the performance of green products helps organizations move towards environmental sustainability Green products have become a powerful competitive weapon in the market because more customers are becoming concerned about the environment and more customers are willing to pay more for green products. We conclude from the results of the study that the company is under study to pay great attention to the development of environmentally friendly products, and this reinforces the problem of the current study. In order to develop the performance of the General Company for Electrical and Electronic Industries and improve its competitive position, we suggest that the company develop the performance of its green products on a large scale.