The Study of the Relationship of Trust on Loyalty in Service Companies

Abstract

The aim of this study was to determine the relationship of trust on customer loyalty in service companies. The aim of this research in terms of causal and functional. The sample included 351 people from future insurance customers protect producers who have been selected for sampling. To collect data from the questionnaire and the analysis of data, structural equation modeling with LISREL software used has been conducted. The results of this analysis show that the propensity to trust and consent of both the goodwill and reputation (of trust), impact. The results show the relationship of benevolence on customer loyalty is more than the credit.