A Study of Customer Retention in Today's Competitive World

Authors

  • Meysam Keivani
  • Nahavandi

Keywords:

Customer Retention, Competitive World

Abstract

Dynamic is constantly changing market and technology developments. The organization can adapt to these changes have to be flexible. Strengthening organizational learning is one way to make to achieve this level of flexibility. In addition, due to the dire need organizations to participate in a competitive world, they must have the ability to meet their domestic and foreign needs. Knowledge driver for the organization is vital and a key factor for the creation of knowledge. To expand its base of organizational knowledge by learning from others (colleagues, partners, etc.) and create new knowledge through innovation considered. Both process development and creation of knowledge leads to conservation and sustainable competition for organizations. Dealing intelligently with knowledge resources is an important factor in organizational success

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Published

2014-12-30

Issue

Section

Articles

How to Cite

Keivani, M., & Nahavandi. (2014). A Study of Customer Retention in Today’s Competitive World. International Academic Journal of Business Management, 1(2), 54-61. https://iaiest.com/iaj/index.php/IAJBM/article/view/IAJBM1410021