The Relationship between strategizing Corporate Identity on Corporate Image in the Food Industry of Kurdistan

Abstract

This study aimed to investigate the relationship between Strategizing Corporate Identity on Corporate Image in the Food Industry of Kurdistan Province. This research in terms of purpose, is practical, in terms of data collection, is survey – field and based on data analysis, is correlation. The population consisted of all employees in Food Industry of Kurdistan Province. With stratified random sampling, questionnaires were distributed among 244 people. For data analysis, structural equation modeling with LISREL software was used. Cronbach's alpha of all the variables above 0.7 was also normal data were reported. The results indicate that the Strategizing Corporate Identity significant relationship with Corporate Image.