Effective methods in the use of social networks for marketing products and services small enterprises (SEMs)

Authors

  • Ata Nasseri
  • Hosein Ali Ahmadi Jeshfaghani

Keywords:

the most effective way, social networks, small and medium - sized enterprises

Abstract

Small enterprises (SEMs) may be forward runs each country's economy, however, it is observed that most innovative potentials and secret completely used. But many of these companies tool that new technology for us today is not used , taking advantage of Exquisite don't use social networks . The present paper is hoping a debate about the most effective ways to use in social networks as a tool of strategic marketing communications in small and medium - sized enterprises. The method used in research including analysis of the situation , the study of science in the use of social networks and case studies related to the success of the application of this tool. As results indicate findings highlight the two major issues and Literature in this field: A) will help identify the most effective ways to use social networks and B) social networks as a marketing strategy for small and medium - sized enterprises

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Published

2015-06-30

Issue

Section

Articles

How to Cite

Nasseri, A., & Jeshfaghani, H. A. A. (2015). Effective methods in the use of social networks for marketing products and services small enterprises (SEMs). International Academic Journal of Business Management, 2(1), 100-108. https://iaiest.com/iaj/index.php/IAJBM/article/view/IAJBM1510010