A comparative between the effect of physical capital and intellectual capital in improving university performance

Abstract

Nowadays, regarding increasing number of colleges and competitiveness of business areas, achieving competitive advantage is considered as one of the major concerns of colleges. Obtaining competitive advantage entails specific requirements that intellectual capital –human capital, structural capital, and customer capital- is regarded as one of the most important factors. Efficient management of these kinds of capitals can be insurance for survival and continuous operation of universities. In colleges, human capital includes skills and expertise of the faculty members and employees. Structural capital consists of inventions and intellectual property laws, and customer capital comprises the ability to admit and maintain college students. Statistical population of this study was 67 college teachers who were selected by simple random sampling. After distributing the questionnaires and collecting them, the data analysis was done by SPSS. It was suggested that intellectual capital and physical capital have correlation with improving college performance. In addition, to improve university performance, correlation coefficient of physical capital reporting is greater than the correlation coefficient of intellectual capital.